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About me

A strategic design creator and thinker of fresh ideas.

I was born in Venezuela and moved with my family to the US about 14 years ago. I found a passion for technology at an early age, inspired by my dad, a software engineer. I went to programming school but then found my way into the design world and a passion for creating bold, design-driven transformations using user-centric strategies.

I’m currently a Lead Product Designer at Profitero, a B2B SaaS eCommerce analytics tool. Prior to Profitero, I was at PwC, where I worked on several client projects and internal tools.

Before that, I worked at HBO LATAM to lead the digital experiences for their mobile app and TV applications.

Previous to HBO, I worked at Chewy.com, where I was one of their first product designers in a team of three that led the redesigns of their eCommerce platform, which launched in 2015.